Design Thinking for Problem Solving

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The Design Thinking approach consists of phases derived by four essential questions that aide in the development of solving problems:

1) What is?
Explores the current reality, framing the problem definition and uncovering unarticulated needs.

2) What if?
Moves from data-based driven discovery to creative idea generation and hypotheses.

3) What wows?
Moves from divergence to convergence, and narrows the solution options to promising candidates.

4) What works?
Rolls out low-fidelity prototypes for testing and refining via experimentation.

Although Design Thinking focuses heavily on the ‘User’, it applies this centricity under three dimensions: Customer Desirability, Economic Viability and Technical Feasibility.

The next critical question is: How can we apply Design Thinking to help develop a Business Case and provide a Value Proposition?