Keep it Simple: Design Your Thoughts & Experiences

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Keep it Simple: Design Your Thoughts & Experiences
Design Thinking

“The ability to combine experience design development for the context of a problem, innovation in the generation of insights & solutions, and rationality to analyze, fit solutions to the context & create growth.”

Design Thinking is a powerful method to solve day-to-day challenges, aid in the development of innovative solutions and enable the 3 Cs: Connectivity, Communication & Collaboration among teams.

7 Stages to the Design Thinking process:

  1. Define: Determine the problem/challenge you are trying to solve.
  2. Research: Collect data (i.e. historical, obstacles…), conduct interviews and surveys with end-users.
  3. Ideation: Generate and develop new ideas.
  4. Prototype: Build model(s) of selected solution ideas and test the concepts.
  5. Choose: Select idea(s) that have the most impact in resolving the problem/challenge.
  6. Implement: Execute and deliver solution to customers (Front-End or Back-End Office).
  7. Learn: Collect feedback from end-users, assess if solution meets goals, measure success and note areas of improvement.

Let’s apply this concept with a short video, to help illustrate the capabilities of Design Thinking:

source: designthinking.ogv

The Design Thinking concept is nothing new dating back to 1969 in the sciences, now being applied and adopted into business’ practice to achieve extraordinary results.  When used effectively Design Thinking can be the foundation for driving your business forward, creating brand awareness and establishing superior customer experiences in your Front-End & Back-End Office.

Common Tools

Journey Mapping: Creating vivid illustrations of your processes, needs, perceptions & empathy to help you understand the touchpoints & opportunities within your business services & customer experiences.

Touchpoints Matrix: Developing visual frameworks that enable you to “connect the dots” for services & customer experiences, enabling you to see the contexts & results of interaction with service systems & apps.

Value Chain Mapping: A fundamental lean tool to identify waste & implement process improvements; providing the ability to analyze & understand your current & design future states for services from beginning through to the customer.

Business Model Canvas: Exploring the capabilities of your business through a strategic management & entrepreneurial tool that describes challenges, invents and pivots your business for a competitive edge.

In a world where things are changing rapidly  and decisions need to be made yesterday, the design thinking process provides a user-friendly approach to effectively express a message to small or large group of stakeholders.

Integrating the principles of design thinking into your business practice can cultivate a creative and human-centric culture.